Marketing and Branding Research

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ISSN 2476-3160

Air Transport - A Source of Competitive Advantages of the Region
Pages 206-216Keranka Nedeva, Evgeni Genchev
Show preview | Full Text  Air Transport - A Source of Competitive Advantages of the Regiondoi: 10.19237/MBR.2018.04.01
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers
Pages 217-232Zahra Afaq, Shahab Aziz, Amir Gulzar Sindhu, Sajid Bashir
Show preview | Full Text  Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumersdoi: 10.19237/MBR.2018.04.02
An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch)
Pages 233-243Masoud Dehghani
Show preview | Full Text  An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch)doi: 10.19237/MBR.2018.04.03
Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferences
Pages 244-250Tanyeri Uslu, Merve Yanar Gürce
Show preview | Full Text  Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferencesdoi: 10.19237/MBR.2018.04.04
    • Volume 5 (2018)
      • Volume 5, No 4
      • Volume 5, No 3
      • Volume 5, No 2
      • Volume 5, No 1
    • Volume 4 (2017)
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    • Volume 2 (2015)
    • Volume 1 (2014)