Marketing and Branding Research

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ISSN 2476-3160

Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model
Pages 140-150Hale H. Turhangil Erenler
Show preview | Full Text  Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Modeldoi: 10.19237/MBR.2018.03.01
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector
Pages 151-158Róbert Štefko, František Pollák, Nella Svetozarovová
Show preview | Full Text  Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sectordoi: 10.19237/MBR.2018.03.02
Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa
Pages 159-167Nerisa N. Paladan
Show preview | Full Text  Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africadoi: 10.19237/MBR.2018.03.03
Measuring Credit Risk Management and its Impact on Bank Performance in Iran
Pages 168-183Azam Ahmadyan
Show preview | Full Text  Measuring Credit Risk Management and its Impact on Bank Performance in Irandoi: 10.19237/MBR.2018.03.04
Energy Dependence of the Solar Business of the European Union and Bulgaria
Pages 184-189Noncho Dimitrov
Show preview | Full Text  Energy Dependence of the Solar Business of the European Union and Bulgaria doi: 10.19237/MBR.2018.03.05
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix
Pages 190-205Aliakbar Beygiyazdi, Shahnaz Nayebzadeh, Abolfazl Davoodi Roknabadi
Show preview | Full Text  Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mixdoi: 10.19237/MBR.2018.03.06
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