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 72 items in 8 pages
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Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market
E. Rancheva, T. Petkov, Stela Todorova
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Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset
Shahnaz Nayebzadeh, Maryam Farmani
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The Impact of Packaging on the Competitiveness of Export Products
Mohammad ali Rasoulzadeh
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Use of Viral Marketing by Universities
Adriana Grenčíková, Karol Krajčo, Jakub Sokol
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Perception of Advertising and Expectations of Advertising in terms of Gender Differences
Zuzana Birknerová, Miroslav Frankovský, Lucia Zbihlejová, Valéria Parová
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Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization
Mahdieh Rahmani, Akram Eghbali
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Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam
Nguyen Ngoc Duy Phuong, Tran Thi Dai Trang
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What Did Sap Change? A Market Shaping Analysis
Burak Erkut
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Bulgarian Film Industry: Assessment through Market Mapping
Bilyana Tomova
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Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country
Dania Shakaib Farid, Mazhar Ali